Everyone nowadays used social media channels; there is no avoiding it. It is our number one place to stay connected to colleagues, family, friends, news, and most notably to the brands, marketers, and companies.
Companies use social media marketing to connect with their audience and even reduce friction for their buyers to reach their products or services. Consumers nowadays also expect businesses to be online ready and waiting to answer their inquiries and solve their pain points.
So, here are the 5 Goals of Social Media Marketing:
1. Brand Awareness
Brand awareness means brand becoming relevant to potential buyers in the places where your buyers will be.
How can you increase brand awareness via your social media channels? Answer this question first. This also means posting high-quality content regularly that answers your customers are asking in the accepted mediums your audience is expecting.
This content also includes statistics, infographics, blog posts, and relevant articles. But make sure that you don’t forget to show the world who your brand is by posting photos of employees, the office, and company events.
You can also post some of the humorous, relevant memes that support your brand. This will also help you to build a connection with customers and your core audience and increase brand awareness.
2. Enhance Public Relations
By simply following your company’s mentions on your social media platform and outside social media, you can find out what customers are saying about your brand and respond to complaints promptly, understand how your brand is perceived, and gain insights into the reputation management and brand public relations.
3. Build Community of Advocates
Brand loyalty always has one of the major factors in long-term growth. Moreover, companies relied on word of mouth. Social media marketing offers with an entirely new platform where brand loyalty can be shared with thousands of people in a real-time scenario.
Using your social media platform, gather user-generated content to build loyalty, gain followers, and social proof via social media marketing.
4. Research and Development
By continuously engaging with clients, your company can stay up to date on the issues they are facing and develop solutions. Moreover, follow your competitors on social media to see how they engage their clients if they are facing any complaints and rolling out any promotions or new products.
5. Driving Sales and Leads
If you are not leveraging social media channels to acquire leads and generate sales, you are not using social media marketing to your advantage. This is what most organizations strive for first but fail to realize that it is unlikely that sales will grow without time spent on the first four social media goals.
Every social media platform offers an excellent opportunity to interact with potential customers, both at an organizational and personal level, to gauge their pain points and understand their primary corporate culture.